Kera is proud to be patronized by millions as the tastiest of all cooking mediums and the most ideal hair oil. Truly the colour of gold and the smell of yore, Kera enjoys an undisputed plurality of the market share in kerala-a feat achieved by ultimate customer satisfaction. A permanent place in the hearts of housewives, chefs and good looking Indians.
FARMER FRIENDLY ORGANISATION
For over 27 lakh coconut farmers in the state, kerafed has been a beacon althrough, offering them attractive support prices for coconut and copra during unfavorable market conditions, procuring copra under the price support scheme on behalf of NAFED, Government of India and rendering value added services to enhance their earnings through improved productivity, and by assisting them in production and procurement. Apart from these, the Federation organises periodic extension activities to help farmers, like demonstration farms, training camps, exhibitions, seminars and publication and distribution of bulletins and literature on coconut farming
HOW KERAFED FUNCTIONS
For effectively and efficiently carrying out the administrative and operational
practices on a day by day basis, Kerafed sees its state of abode as three
-Northern, Central and Southern regions. Each region has around 300
primary agricultural credit co-operative societies functioning, organising farmers to take up production, procurement and marketing initiatives.
PLANS FOR EXPANSION AND GROWTH
Not resting on the laurels, the thought process is already at work at Kerafed. How to grow further and expand and diversify and ....
Plans are afoot to enter into the field of producing highly demanded coconut related products like desiccated coconut, coconut cream, bottled tender coconut water, coconut milk and confectionery substances, cosmetics like herbal hair oil; activated charcoal, shell charcoal and shell powder for industrial use; and coir boards and coir pith. The good will of Kerafed through Kera, it is hoped can be thus employed to conquer newer domains. Also in the offing are plans for setting up a solvent extraction unit and an oil refinery in the southern region.